NIK Trading LLC is one of the sport leading distributor for some leading international brands belonging to AMER Group such as Wilson, Salomon, Suunto, Atomic and other different top names like Thule here in the Gulf Cooperation Council (GCC) countries – Qatar, Saudi Arabia, Oman, United Arab Emirates, Bahrain, and Kuwait.


Since the year 2000 until now, the GCC sports market has experienced tremendous and positive changes, generating larger targets for sports brands and companies. Before the recent changes, the sports market across the region was traditional and dated, but after the consistent growing interest in sports, fitness and health it has developed into a premium market forcing retailers to adapt and make major efforts in their strategies. This new generation of consumers and sports habits increased year by year, so did sporting events, sports facilities and sports publications. The region has a high population of expatriates with an average to high disposable income, which generates a demand for high performance goods and sports equipment.


  • Starting with Wilson in year 2000, NIK trading has grown rapidly into a sporting distribution network with strong presence across the GCC region
  • In 2003 the company signed an exclusive distribution agreement with Amer Sports to distribute Wilson Sporting Goods across all GCC region.
The company has grown rapidly in the past 10 years. Nowadays NIK trading Co. has 5 brands belonging to AMER group and other leading companies, over 25 full time staff and operations encompassing the GCC countries with the management based in Dubai, a business hub of the region. All brands have experienced great growth of their market share year by year. Managed by Kamyar Minachi who has been associated with the sports and fashion industry in various countries for the past decade and being supported by an expert board of directors, the company is taking full advantage of its location and currently is associated to the key retailers and sport events in the region. The company has the vision to be leader in the sporting goods in the regions through superior service, innovative product offerings and developing strong ties with customers and suppliers